Dark Lions NFT Collection
Marketing Collaterals

Programs used:
Cinema 4D, Octane, Photoshop, Illustrator, After Effects, Figma

Expedition Gear/Tools
NFT Sale Marketing Collaterals

Programs used:
After Effects, Photoshop

LOADEDLIONS & MANECITY & LAND SALE Marketing Collaterals
Posters/3D/Videos/logos/SFX/Music editing are done by me.

Illustrations are done by someone else

Programs used:
Cinema 4D, Octane, Photoshop, Illustrator, After Effects, Premiere Pro

VCT Pacific 2024 Launch Video

Client: Riot Games
Production House: Heckler Pte Ltd
Creative Director: Cody
Executive Producer: Charu
Designer: In-house and other freelancers
Freelance 2D Animator: Hzx

ABOUT L’OREAL VALENTINE’S DAY 2022

Various assets featuring the range of L’Oreal products for Valentine’s day 2022.

PROJECT INFO

Sleek and non-cheesy videos featuring the various well loved L’Oréal products for females to pamper themselves this Valentine’s day.

—-

PROJECT

VALENTINE’S DAY 2022

CLIENT

L’OREAL

ANIMATION

Offset Pte Ltd

CREATIVE DIRECTOR

Gregory Poon

ART DIRECTOR

Hzx

DESIGNER

Debbie Ang

Goh Jing Min

Fawn Chai

Timothy Koh

EDITOR

Jing Ying

PRODUCER

Kimberley Chong

Offset was given the opportunity to create and animate a hype typography video for the SAMSUNG Olympics.

Client: WAS Singapore / Samsung
Production House: OFFSET
Creative Director: Clement Chia
Art Director / Designer: Hzx
Editor: Jing Ying
Producer: Kimberly Chong
Audio: Epidemic Sounds

Work done by me:
This project was done in 2-3 days with a 1 day turnaround.
My editor helped me with the music, while I animated over the music to hit the beat.

Offset was given the opportunity to create and animate 3D animation sequence for the 3 different films that features 3 accessories perfect for the the various fans that will be packaged together with the Samsung S20 FE series.

Client: WAS Singapore / Samsung
Production House: OFFSET
Creative Director: Clement Chia
Art Director: Hzx, Chao Choo Quan
Designer: Loy Qian Ling, Debbie Ang, Goh Jing Min, Jeremy Tan
Editor: Jing Ying
Producer: Kimberly Chong
Account Executive: Shannon Ang
Audio House: QB Sound

Work done by me:
I worked on Galaxy S20 FE + Galaxy Watch Active2 together with Goh Jing Min. I art directed both the look and feel, animation, model creation (for all products across the board), making sure their colors and textures stays true, as close to the real-life look of it.

Animatics went through 5-6 revisions within 2 weeks, and final was rendered within less than a week.

Pretty tough project I would say, but it was fun to be able to push out something with this quality in a very short period of time.

Offset was given the oppoturnity to incorporate typography as well as lighting elements to bring out the sleek All-Black design of this limited edition mop.

Client: KAO
Production Company: OFFSET
Creative Director: Clement Chia, Gregory Poon
Art Director: Hzx
Designer: Loy Qian Ling, Debbie Ang, Goh Jing Min, Jerrell Ko, Jeremy Tan
Editor: Jing Ying
Producer: Kimberly Chong

Work done by me:
I guided my intern (Jeremy Tan) and also modeled and textured the Wiper Mop as close to the real product as possible.

I have also art directed and guided my designers through the animation on this project

L’Oreal wanted an execution to be heavily inspired by our Chief Creative Officer’s, Clement Chia, very own unique take on ASMR loop animation. This project was creatively directed based on his take on how abstract soft balls are in play with the products to create a soothing ASMR sequence.

Client : L’Oreal
Production Company : OFFSET
Creative Director : Clement Chia, Gregory Poon
Art Director : Hzx
Designer : Matthew Lee, Ayumi Tan, Jeremy Tan
Editor: Jing Ying
Account Executive : Shannon Ang

Work done by me:
I worked on the Maybelline Fit Me alone on this, with guidance from my Creative Director as this project was sort of a collaboration with L’Oreal & my Creative Director’s style.

I Art Directed all product modeling and texturing, and animation as well.

Garnier Green Labs is the rebranding of Garnier’s e-commerce concept.

Offset was given the opportunity to help with the rebranding of Garnier’s e-commerce by incorporating the brand elements of natural ingredients in a science laboratory setting.

Client : L’Oreal
Production Company : OFFSET
Creative Director : Clement Chia, Gregory Poon
Art Director : Hzx
Designer : Matthew Lee, Ayumi Tan, Arthur Chan, Jeremy Tan
Editor: Eric Lee
Account Executive : Shannon Ang

Work done by me:
I Art Directed all product models in this project, both modeling and texturing, making sure it looks as close to the real life product.

I guided and mentored my designers together with my Creative Director in this project.

I was the one who did the Acno Fight, with the help of Arthur Chan, our resident Houdini/VFX Artist to simulate the smoke particles for me to do the final look & feel of the video.

Singtel providing a variety of benefits to help Singapore stay united with the announcement of the circuit breaker.

Client: Singtel
Production Company: OFFSET
Creative Director: Clement Chia
Art Director: Hzx
Designer: Ayumi Tan
Account Executive: Shannon Ang

Work done by me:
This project was done together with Ayumi Tan and Clement Chia, we all took different parts of the scene and animated ourselves. Clement was the one directing this. I guided Ayumi Tan on this for the animation.

This project was done during the start of CB (2020), a 2 week straight project through the weekends.

Canon Wonderland is their year end sale with special price cutdowns and cash rebates.

Offset was appointed to create a wonderland of Canon products which showcases the various price cutdowns and cash rebates for three seperate camera product lines. Three different themed worlds are created for each product lines.

Client : DENTSU Canon
Production Company : OFFSET
Creative Director : Clement Chia
Art Directior : Hzx
Designer : Matthew Lee, Jarred Lee
Editor: Eric Lee
Account Executive : Shannon Ang

Offset was given the opportunity to create and animate the various 3D characters for the 4 different payment plans for DBS.

Client: DBS
Production Company: OFFSET
Art Director: Hzx
Designer: Low Jing Yi, Jerrell Ko, Rennie Chiu, Matthew Lee, Ayumi Tan
Account Executive: Shannon Ang

As the world changes rapidly, Singapore faces an uncertain future. Offset was engage to create soothing animations to demonstrate and reassure Singaporeans of our plans to leave no one behind.

Client : Gov.sg
Production Company : OFFSET
Creative Director : Clement Chia
Art Direction : Hzx
Designer : Matthew Lee, Arthur Chan, Jarred Lee
Account Executive : Shannon Ang

SHINE 2018 is back showcasing youth talent within the arts, dance, media and music!

Offset is back in collaboration with SHINE, a yearly arts festival that’s vibrant and targets the young crowd. With a 2D/3D combination and bright colors, Offset wanted to showcase the liveliest youth event in Singapore.

Client : National Youth Council
Production Company : OFFSET
Producer : Leow Yuan Ming
Creative Director : Clement Chia
Art Direction : Chao Quan Choo
Designer : Hzx, Goh Jin Liang, Wilson Low, Lim Xun Yi
Editor : Eric Lee

This project was done for Facebook as a way of showing how their tools for business can help us build a vibrant network of active customers.

Client : Facebook
Production Company : OFFSET
Producer : Leow Yuan Ming
Art Director : Lydia Lee
Designers : Hzx & Prashanti Aswani

Compete with players from all around the world and interact with your friends live as well!

Offset was commissioned, in collaboration with Facebook to produce Elex Moonton C2C.It’s forecasted that by 2020, 75% of global mobile data traffic will be video content. Create-to-convert creatives support brands by making their still assets move. Offset partnered with Facebook’s Creative Shop to create thumb-stopping content to engage a bigger audience by using videos. A normal C2C suite would consist of 4 videos (Basic Motion, Brand in Motion, Benefit in Motion and Demo in Motion) and 2 stills.

Client : Facebook
Creative Director : Gregory Poon
Producer : Eunice Simbar
Art Director : Lydia Lee
Motion Designer : Hzx
Sound Designer : Welven Tan

Offset was tasked to create a 3D Video of L'Oréal’s Fit Me range.

Client : L'Oréal
Creative Director : Gregory Poon
Producer : Leow Yuan Ming
Art Director : Oh Jia Hao
3D Artist : Hzx
Editor/Sound Designer : Eric

OFFSET was commissioned to do a 3D video for their OFFEO’s launch teaser. OFFEO is an easy-to-use platform for any users that requires a quick video/motion graphic advertisment for their promotion/invites or any marketing collaterals on any social platforms!

Client : OFFEO
Production : OFFSET
Art Director : Oh Jiahao
Designer : Hzx
Sound Designer : Welven Tan

Offset collaborated with Starhub to create elements and idents for 2018’s Chinese New Year. As it was the Year of the Dog, our concepts revolved around the word “厉害“，which can be translated to powerful. We created 3 different dogs, balloon, tin and clay, each with its own unique characteristic.

Client : Starhub Singapore
Production : OFFSET
Art Director : Oh Jia Hao, Beverly Ng
Designers : Hzx, Wilson Low, Alisa Mahat, Low Jing Yi

Client : Subway
Agency : Dentsu Singapore
Production Company : OFFSET
Producer : Eunice Simbar
Art Director : Beverly Ng
Designers : Hzx, Prashanti Aswani , Jing Yi, Hadinah Nur, Tan Wan

This halloween, Offset initiated an execution for Pringles. To draw association of Halloween with Pringles, Offset created animations to show how one can re-use the Pringles can to create Halloween characters.

Client : Kellogg’s Pringles
Creative Director : Gregory Poon
Art Director : Prashanti Aswani
Designer : Hzx

Programs used : C4D, After effects

OFFSET was commissioned to do a few marketing videos for OFFEO. OFFEO is an easy-to-use platform for any users that requires a quick video/motion graphic advertisment for their promotion/invites or any marketing collaterals on any social platforms!

Client : OFFEO
Production : OFFSET
Designer : Hzx
Sound Designer : Eric

OFFSET was commissioned to do an IG Story advertisment for their membership promotion. OFFEO is an easy-to-use platform for any users that requires a quick video/motion graphic advertisment for their promotion/invites or any marketing collaterals on any social platforms!

Client : OFFEO
Production Company : OFFSET
Designer : Hzx
Sound Designer : Bernie Tan

OFFEO Logo animation. Animation was done by me, art direction and design was done by Oh Jia Hao.

Client : OFFEO
Production Company : OFFSET
Creative Director : Clement Chia
Art Director : Oh Jia Hao
Animator : Hzx